Cultures, consumers, and corporations
Russell Belk
| Year of publication: |
2012
|
|---|---|
| Authors: | Belk, Russell W. |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 15-29
|
| Subject: | Internationales Marketing | International marketing | Ernährungsverhalten | Eating habit | Kulturelle Identität | Cultural identity | Welt | World |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507189