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Gaslights to gigawatts : a hum...
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82
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ECONIS (ZBW)
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41
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
42
The multichannel challenge : integrating customer experiences for profit
Wilson, Hugh
;
Street, Rod
;
Bruce, Lindsay
-
2017
Persistent link: https://www.econbiz.de/10011774531
Saved in:
43
The multi-channel challenge: A dynamic capability approach
Wilson, Hugh
;
Daniel, Elizabeth
- In:
Industrial marketing management : the international …
36
(
2007
)
1
,
pp. 10-20
Persistent link: https://www.econbiz.de/10007392183
Saved in:
44
Escaping the channel silo: Researching the new consumer
Stuart-Menteth, Hester
;
Wilson, Hugh
;
Baker, Susan
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
4
,
pp. 415-438
Persistent link: https://www.econbiz.de/10007289188
Saved in:
45
E-business portfolio
Wilson, Hugh
(
contributor
)
Persistent link: https://www.econbiz.de/10004607309
Saved in:
46
Profiting from eCRM : making the new marketing work
Wilson, Hugh
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004607361
Saved in:
47
The new marketing : transforming the corporate future
McDonald, Malcolm
;
Wilson, Hugh
-
2002
Persistent link: https://www.econbiz.de/10004711153
Saved in:
48
Towards a map of marketing information systems: an inductive study
Daniel, Elizabeth
;
Wilson, Hugh
;
Mcdonald, Malcolm
- In:
European journal of marketing : EJM
37
(
2003
)
5-6
,
pp. 821-847
Persistent link: https://www.econbiz.de/10006084226
Saved in:
49
Experimental methods in market research: From information to insight
Ryals, Lynette
;
Wilson, Hugh
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10006691942
Saved in:
50
CAMPAIGN MANAGEMENT - How to measure multi-channel campaigns - Here's a structured approach to seeing just how even a complex marketing plan contributes to your bottom line.
Wilson, Hugh
;
Bruce, Lindsay
;
Love, Jennifer
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
7
,
pp. 35-37
Persistent link: https://www.econbiz.de/10006751345
Saved in:
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