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Persistent link: https://www.econbiz.de/10012395418

Harry's most important work

Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218

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The relative impact of corporate reputation on consumer choice : beyond a halo effect

Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257

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Why and how commercial marketing should promote sufficient consumption : a systematic literature review

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Selling whiteness? : a critical review of the literature on marketing and racism

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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets

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Understanding the market in digital environment : a sensemaking framework for marketing strategy

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Marketing management of the territory in the aspect of the regional brand formation

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Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises

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Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023

Zarkada, Anna (ed.) - Global Marketing Conference <2023, Seoul> - 2024

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the...

Persistent link: https://www.econbiz.de/10014577588