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Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
36
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35
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
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32
Piercy, Nigel
29
Vrontis, Demetris
29
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
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26
Kuß, Alfred
25
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25
O'Cass, Aron
25
Reinecke, Sven
25
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24
Fritz, Wolfgang
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Belz, Christian
23
Melewar, T. C.
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Schultz, Don E.
22
Varadarajan, Rajan
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Ahlert, Dieter
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Armstrong, Gary
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Hartley, Steven W.
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Kotabe, Masaaki
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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Verlag Franz Vahlen
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Duncker & Humblot
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Chartered Institute of Marketing
7
Information Resources Management Association
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National Bureau of Economic Research
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NetLibrary, Inc
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6
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5
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5
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5
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4
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4
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4
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4
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4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
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4
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4
Springer-Verlag GmbH
4
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
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122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
108
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Journal of advertising research
47
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
16,744
USB Cologne (EcoSocSci)
663
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249
RePEc
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BASE
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61
Market orientation and firm size : an empirical examination in UK subsidiaries
Liu, Hong
-
1993
Persistent link: https://www.econbiz.de/10000857568
Saved in:
62
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
63
F&E- und
Marketingmanagement
im integrierten Produktlebenszyklus : eine computergestützte Simulationsanalyse
Binninger, Franz-Michael
-
1993
Persistent link: https://www.econbiz.de/10000858018
Saved in:
64
Entwicklung von "Executive Information Support" Systemen
Kelling, Andreas
-
1991
Persistent link: https://www.econbiz.de/10000858531
Saved in:
65
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
66
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
Saved in:
67
Sinn und Umsetzung eines vertriebswirtschaftlichen Marketing-Konzeptes im Produktionsbetrieb im allgemeinen und speziell am Beispiel der Kfz-Zulieferindustrie
Kessler, Franz-Josef
-
1992
Persistent link: https://www.econbiz.de/10000859462
Saved in:
68
Computergestützte Planungs- und Kontrollsysteme für das Branchen- und Produktmanagement im Komponentengeschäft
Schorr, Georg
-
1992
Persistent link: https://www.econbiz.de/10000859910
Saved in:
69
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
70
Kooperative Marketing-Kommunikation : kommunikationspolitische Zusammenarbeit von Kosumgüter-Anbietern
Lindemann, Michael
-
1993
Persistent link: https://www.econbiz.de/10000860461
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