Narrow search
Showing 1 - 10 of 436
Cover Image
Product policy : concepts, methods, and strategy
Wind, Yoram; Wind, Yoram - 1982
Persistent link: https://www.econbiz.de/10000091519
Cover Image
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
Cover Image
Business synergy and profitability
Mahajan, Vijay; Wind, Yoram - 1985 - Rev
Persistent link: https://www.econbiz.de/10000691321
Cover Image
Product and new product management
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337121
Cover Image
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 3-25). 1986
Persistent link: https://www.econbiz.de/10001308546
Cover Image
Business synergy does not always pay off
Mahajan, Vijay - In: Long range planning : LRP ; international journal of … 21 (1988) 1, pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Cover Image
New-product forecasting : models and applications
Wind, Yoram (ed.); Mahajan, Vijay (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10013502063
Cover Image
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Cover Image
Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
Cover Image
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770