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Fascinate : your 7 triggers to persuasion and captivation
Hogshead, Sally - 2010 - 1st ed.
Persistent link: https://www.econbiz.de/10003881377
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Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
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The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram; Mahmoodi, Somaye - In: Journal of international marketing and marketing research 34 (2009) 3, pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden; Vallen, Beth - In: Psychology & marketing 26 (2009) 11, pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
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Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M. - In: Psychology & marketing 26 (2009) 11, pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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Werbepsychologie : Konditionierung, Wahrnehmung, Einstellung
Groß, Wolf - In: Handbuch Medienmanagement, (pp. 275-302). 2009
Persistent link: https://www.econbiz.de/10003904813