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Közgazdasági szemle : a magyar Tudományos Akadémia Közgazdaságtudományi Bizottságának folyóirata
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The Cambridge handbook of psychology and economic behaviour
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Springer eBook Collection
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International journal of advertising : the review of marketing communications
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Showing
71
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71
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
72
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
73
Multi-sensory branding : a whole body experience
Lindstrøm, Martin
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 87-96)
.
2008
Persistent link: https://www.econbiz.de/10003742826
Saved in:
74
Markenplattformen : Erlebnis für alle Sinne
Linxweiler, Richard
;
Siegle, Alexandra
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 97-115)
.
2008
Persistent link: https://www.econbiz.de/10003742832
Saved in:
75
Entstehung und Zukunft der Direkten Wirtschaftskommunikation : Geschichte, Strategie und Zukungt des FAMAB
Dams, Vok
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 145-154)
.
2008
Persistent link: https://www.econbiz.de/10003742843
Saved in:
76
Neuromarketing and consumer free will
Wilson, R. Mark
;
Gaines, Jeannie
;
Hill, Ronald Paul
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 389-410
Persistent link: https://www.econbiz.de/10003764214
Saved in:
77
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
78
Vergleichende Werbung
Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
Persistent link: https://www.econbiz.de/10003766147
Saved in:
79
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
80
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
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