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Beziehungsmarketing
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Rust, Roland T.
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Lemon, Katherine N.
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7
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Rand, William
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Chung, Tuck Siong
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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2
My vision for IJRM
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 123
Persistent link: https://www.econbiz.de/10011337514
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3
SSME - let's not forget about customers and revenue
Rust, Roland T.
- In:
Service science, management and engineering : education …
,
(pp. 31-34)
.
2008
Persistent link: https://www.econbiz.de/10003827554
Saved in:
4
Flexible regression
Rust, Roland T.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001040378
Saved in:
5
The future of marketing
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012288641
Saved in:
6
Outside-in marketing : why, when and how?
Rust, Roland T.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 102-104
Persistent link: https://www.econbiz.de/10012289363
Saved in:
7
Leading the future of marketing
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10011671906
Saved in:
8
Reflections on the review process
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 533-535
Persistent link: https://www.econbiz.de/10011956578
Saved in:
9
Return on quality (ROQ) : making service quality financially accountable
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy
-
1994
Persistent link: https://www.econbiz.de/10000888243
Saved in:
10
Service quality : new directions in theory and practice
Rust, Roland T.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000347620
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