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An implicit product theory app...
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Pinson, Christian
23
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8
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3
Patil, Ashutosh
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Roberto, Eduardo
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Université Paris-Dauphine (Paris IX)
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Consumer cognitive styles : review and implications for marketers
Pinson, Christian
- In:
Marketing : neue Ergebnisse aus Forschung und Praxis
,
(pp. 163-184)
.
1978
Persistent link: https://www.econbiz.de/10002647392
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2
Semiotics of marketing
Pinson, Christian
-
1992
Persistent link: https://www.econbiz.de/10000838356
Saved in:
3
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
4
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10000556956
Saved in:
5
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
6
Comprendre et identifier les consommateurs qui ont tendance à "tout" garder
Guillard, Valérie
;
Pinson, Christian
- In:
Recherche et applications en marketing
27
(
2012
)
3
,
pp. 57-79
Persistent link: https://www.econbiz.de/10010199788
Saved in:
7
Dogmatism as a moderator of banking behavior and attitudes
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1981
Persistent link: https://www.econbiz.de/10003059717
Saved in:
8
Compatibility analysis for the screening of new products
Roberto, Eduardo
;
Pinson, Christian
- In:
European journal of marketing : EJM
6
(
1972
)
3
,
pp. 182-189
Persistent link: https://www.econbiz.de/10002705789
Saved in:
9
Mode de vie et style de vie : quatre observations sur le functionnement des termes
Bernard-Becharies, Jean-François
;
Pinson, Christian
- In:
Consommation
28
(
1981
)
4
,
pp. 73-89
Persistent link: https://www.econbiz.de/10001898995
Saved in:
10
Customer loyality as a construct in the marketing of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
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