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MacIntyre, Shelby H. - In: Customer relationship management in electronic markets, (pp. 15-30). 2003

Persistent link: https://www.econbiz.de/10002410869

MacIntyre, Shelby H.; Munson, J. Michael - In: Journal of marketing education : JME 30 (2008) 3, pp. 226-243

Persistent link: https://www.econbiz.de/10003782986

Miller, Christopher M.; Smith, Stephen A.; MacIntyre, … - In: Journal of retailing 86 (2010) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10003988224

Rhee, Subom; MacIntyre, Shelby H. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 538-551

Persistent link: https://www.econbiz.de/10003800592

MacIntyre, Shelby H. - In: Marketing letters : a journal of research in marketing 3 (1992) 4, pp. 371-382

Persistent link: https://www.econbiz.de/10001138011

Smith, Stephen A.; MacIntyre, Shelby H.; Achabal, Dale D.; … - In: Delivering value in turbulent times : AMA Summer …, (pp. 317-325). 2012

Persistent link: https://www.econbiz.de/10010191487

Sun, Yacheng; Dong, Xiaojing; MacIntyre, Shelby H. - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 329-337

Persistent link: https://www.econbiz.de/10011695358

MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310

Persistent link: https://www.econbiz.de/10011592001

MacIntyre, Shelby H. - In: Management science : journal of the Institute for … 28 (1982) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10003622377

MacIntyre, Shelby H. - In: Business horizons 25 (1982) 1, pp. 23-28

Persistent link: https://www.econbiz.de/10003622409