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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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Strategizing the sales organization
Lane, Nikala; Piercy, Nigel - In: Journal of strategic marketing 17 (2009) 3/4, pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
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Praxiswissen Anzeigenverkauf : so gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901864
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Customer Acquisition Excellence : systematisches Management der Neukundengewinnung
Homburg, Christian; Fargel, Tim - 2007
Persistent link: https://www.econbiz.de/10003410397
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Verkauf Absatz Gespräch Business-to-Business-Marketing
Jäger, Uwe - 2007
Persistent link: https://www.econbiz.de/10003453204
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Sales scripts that sell!
Gamble, Teri Kwal; Gamble, Michael W. - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003463201
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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10008664271
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Building a winning sales force
Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 258-284). 2010
Persistent link: https://www.econbiz.de/10008664278