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Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Google and global market search : information signals and knowledge indices
Millar, Carla; Choi, Chong-ju; Millar, Hartley - In: International journal of technology management : IJTM 43 (2008) 1/3, pp. 96-106
Persistent link: https://www.econbiz.de/10003760368
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
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Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543
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BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Ward, Douglas B. - 2010
Persistent link: https://www.econbiz.de/10003779313
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547