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Universal differences in advertising avoidance behavior : a cross-cultural study

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10003887572

Getting beer during commercials : adverse effects of Ad-Avoidance

Stuehmeier, Torben; Wenzel, Tobias - 2009

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

Persistent link: https://www.econbiz.de/10003894821

Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data

Pérez-Gladish, B.; Gonzalez, I.; Bilbao-Terol, A.; … - In: Omega : the international journal of management science 38 (2009/10) 1/2, pp. 84-94

Persistent link: https://www.econbiz.de/10003897778

Advertising effectiveness in different media : a comparison of web and television advertising

Nagar, Komal - In: IIMB management review 21 (2009) 3, pp. 245-260

Persistent link: https://www.econbiz.de/10003897862

Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements

Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10003900820

What influences advertising price in television channels? : an empirical analysis on the Spanish market

Bel, Germà; Domènech, Laia - In: The journal of media economics 22 (2009) 3, pp. 164-183

Persistent link: https://www.econbiz.de/10003902458

Die Auswirkungen der Digitalisierung auf den Markt für Fernsehprogramme

Tegge, Svenja (contributor) - 2006

Digitalisierung auf das Programmangebot, anschließend (in Kap. 3) die Auswirkungen der Digitalisierung auf die Fernsehwerbung, und …

Persistent link: https://www.econbiz.de/10003410768

It's coming home : die Fußball-Bundesliga und zweiseitige Märkte

Hartwich, Tobias - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007), pp. 15-25

Persistent link: https://www.econbiz.de/10003488419

Competition for viewers and advertisers in a TV oligopoly

Kind, Hans Jarle (contributor); Nilssen, Tore (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003457433

Digitale Fernsehhilfen - verändern PVR und "Tivion" das Fernsehen in Deutschland? : von der Diskrepanz zwischen angebotsorientierten Strategien und Nachfrageverhalten aus kommunika...

Krone, Jan - In: Neue Technik, neue Medien, neue Gesellschaft? : …, (pp. 205-229). 2007

Persistent link: https://www.econbiz.de/10003404919

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