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Digitale Fernsehhilfen - verändern PVR und "Tivion" das Fernsehen in Deutschland? : von der Diskrepanz zwischen angebotsorientierten Strategien und Nachfrageverhalten aus kommunika...
Krone, Jan - In: Neue Technik, neue Medien, neue Gesellschaft? : …, (pp. 205-229). 2007
Persistent link: https://www.econbiz.de/10003404919
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Der Personal Video Recorder als Geschäftsmodellinnovation
Rimscha, M. Bjørn von - In: Neue Technik, neue Medien, neue Gesellschaft? : …, (pp. 231-257). 2007
Persistent link: https://www.econbiz.de/10003404924
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The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin; Möller, Jana - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
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A gender portrayal of children's television commercials in mainland China
Wong, Krystie; Chan, Kara - In: International advertising and communication : current …, (pp. 319-341). 2006
Persistent link: https://www.econbiz.de/10003378136
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Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook; Chan, Kara - In: International advertising and communication : current …, (pp. 343-357). 2006
Persistent link: https://www.econbiz.de/10003378188
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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Today's practice of brand placement and the industry behind it
Smit, Edith; Reijmersdal, Eva A. van; Neijens, Peter - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 761-782
Persistent link: https://www.econbiz.de/10003916056