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Marketing of tourist destinations : the case of Vlora area

Sinanaj, Shkëlqim; Memaj, Fatmir - In: The journal of accounting and management : JAM 6 (2016) 1, pp. 61-70

According to the specific nature of tourism products and services, the marketing of destinations includes many features …

Persistent link: https://www.econbiz.de/10011570817

The necessity of applying marketing strategies in tourism : the case of Slovenia and Tunisia

Petkovska Mirčevska, Tatjana; Cuculeski, Nikola - In: Economic development : journal of the Institute of … 17 (2015) 1/2, pp. 25-36

Persistent link: https://www.econbiz.de/10011341343

Tourist growth and the implications for retail marketing strategy : insights from Japan

Larke, Roy; Kilgour, Mark; John, Surej P. - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 658-670

Persistent link: https://www.econbiz.de/10011517170

Applied communication methods of relationship marketing for adapting the business to the crisis environment

Baba, Cristina-Andrada; Năstase, Raluca - In: European research studies 23 (2020) 4, pp. 1246-1258

Persistent link: https://www.econbiz.de/10012511320

The possibilities of using influencer marketing in Croatian tourism

Nujić, Lidija - 2020

Persistent link: https://www.econbiz.de/10012601619

Going undercover : online domestic tourism marketing communication in closed and open Facebook groups

Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362

Persistent link: https://www.econbiz.de/10012165873

Arts in development of tourist experiences

Janičić, Radmila - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 1-8

The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will analyse both theoretical and practical aspects of experience marketing of art's events on tourist experiences. In empirical research, the paper will present results about the...

Persistent link: https://www.econbiz.de/10012534835