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Das Transferpotential von Mark...
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Markenartikel
9,256
Brand
8,216
Brand management
5,361
Markenführung
5,358
Konsumentenverhalten
4,377
Consumer behaviour
4,373
Markenimage
3,399
Brand image
3,369
Beziehungsmarketing
1,303
Relationship marketing
1,303
Theorie
780
Theory
770
Deutschland
682
Werbewirkung
541
Social Web
538
Social web
538
Handelsmarke
534
Advertising effects
531
Marketingmanagement
525
Marketing management
517
Store brand
514
USA
512
Brand loyalty
497
United States
493
Online-Marketing
468
Internet marketing
466
Markentreue
444
Germany
443
Werbung
442
Luxury goods
435
Luxusgüter
435
Feuer
429
Fire
428
Einzelhandel
404
Markenpolitik
393
Retail trade
390
brand
385
Advertising
375
Marketing
373
Emotion
320
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Undetermined
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1,773
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7,022
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3,296
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31
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4
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5,150
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890
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890
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533
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533
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427
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418
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405
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316
Collection of articles of several authors
139
Sammelwerk
139
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87
Bibliografie enthalten
76
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76
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74
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74
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68
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66
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66
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43
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42
research-article
29
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24
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19
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16
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13
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7,881
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57
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9
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Author
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Sattler, Henrik
35
De Chernatony, Leslie
33
Keller, Kevin Lane
33
Bruhn, Manfred
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Franses, Philip Hans
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Rahman, Zillur
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
Japutra, Arnold
13
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Institution
All
National Bureau of Economic Research
33
Université Paris-Dauphine (Paris IX)
25
Springer Fachmedien Wiesbaden
16
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
NetLibrary, Inc
7
Université Paris-Dauphine
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
OECD
4
United States Trademark Association
4
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
HEC Paris (École des Hautes Études Commerciales)
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
ToKnowPress
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Faculdade de Economia, Universidade do Porto
2
Fakulteta za Management, Univerza na Primorskem
2
Foreign Department of the Continental and Commercial Banks
2
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Published in...
All
The journal of brand management : an international journal
295
Journal of business research : JBR
289
The journal of product & brand management
200
Journal of retailing and consumer services
167
The Trademark reporter
85
Psychology & marketing
78
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
69
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of the Academy of Marketing Science
37
Journal of retailing
36
Business horizons
35
International journal of hospitality management
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
NBER working paper series
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
33
European journal of marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Jahrbuch der Absatz- und Verbrauchsforschung
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
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Source
All
ECONIS (ZBW)
9,641
RePEc
308
USB Cologne (EcoSocSci)
242
Other ZBW resources
60
EconStor
45
BASE
44
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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Showing
1
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10
of
10,353
Sort
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date (oldest first)
1
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
6
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
9
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
10
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
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