Purpose – The purpose of this paper is to frame innovation as a process of co‐creation according to a practice …‐based view. Design/methodology/approach – The paper focuses on the innovation practices that occurred within the web contexts of … innovating community. Findings – This work proposes the integration of innovation, practice and the emerging co‐creation research …

, knowledge integration mechanisms (KIMs), and e‐service product innovation. Design/methodology/approach – Data were collected … relate positively to KIMs, which in turn relate positively to e‐service innovation. In addition, partner match relates … between collaboration competency and e‐service product innovation. Research limitations/implications – First, KIMs are the …

innovation. Service innovation is not a monolithic construct; therefore, the opportunities for further research are … multidimensional framework of service innovation, with a particular emphasis on organizational and customer cocreation perspectives … develop service innovation strategies through the consideration of different levels, organizations, and perspectives …

Purpose – The purpose of this paper is to investigate how the service constellation perspective affects innovation … strategies and potentially contributes to the innovation literature, proposing a research agenda. Design … innovation research and practice. Findings – Firms and service innovation researchers need to focus on the perceived consumer …

Purpose – The aim of this paper is to propose a consistent framework that allows the brand manager to detect innovation …/growth opportunities and risks. Design/methodology/approach – The paper is based on an extensive theoretical study of innovation and growth … innovation starts from the customer value. It allows to detect potential opportunities and risks at a very detailed level …