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The customer centric enterprise : advances in mass customization and personalization
Tseng, Mitchell M. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001748037
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Conjoint-Analyse von Automobildesign unter Berücksichtigung des hierarchischen Bayes-Verfahrens
Neibecker, Bruno; Kohler, Thomas; Steenhard, David - In: Quantitative Marketingforschung in Deutschland : …, (pp. 175-195). 2005
Persistent link: https://www.econbiz.de/10003289258
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray; Yin, Yuanyuan; Qin, Sheng Feng - In: Design management : exploring fieldwork and applications, (pp. 168-195). 2007
Persistent link: https://www.econbiz.de/10003545360
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Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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Design - die Trends
Scharitzer, Dieter (contributor) - 1998
Persistent link: https://www.econbiz.de/10004340075
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Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne - 1990
Persistent link: https://www.econbiz.de/10004087289
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Industriedesign und qualitative Trendforschung
Otto, Regina - 1993
Persistent link: https://www.econbiz.de/10012877112
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When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
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Enhancing design intuition
Hartley, Jeffrey - In: The psychology of design : creating consumer appeal ; …, (pp. 315-326). 2016
Persistent link: https://www.econbiz.de/10011593207