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Johansson, Johny K.
56
Nebenzahl, Israel D.
27
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18
Dimofte, Claudiu V.
6
Ronkainen, Ilkka A.
6
Yip, George S.
5
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Nonaka, Ikujirō
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Eshghi, Abdolreza
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Management international review : mir ; journal of international business
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Does marketing need reform? : fresh perspectives on the future
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Proceedings from the Workshop on the Epistemology of Management Research, Djurönäset May 29-30, 1980. Economic Research Institute at the Stockholm School of Economics
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Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
12
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004735043
Saved in:
13
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004826896
Saved in:
14
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004927604
Saved in:
15
On the measurement of global impressions
Nebenzahl, Israel D.
-
1990
Persistent link: https://www.econbiz.de/10000812154
Saved in:
16
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003467953
Saved in:
17
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
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18
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
19
The export behavior of small and medium-sized Israeli manufacturers
Jaffe, Eugene D.
- In:
Journal of global marketing
2
(
1988
)
2
,
pp. 27-51
Persistent link: https://www.econbiz.de/10001098393
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20
Personifying country of origin research
Nebenzahl, Israel D.
;
Jaffe, Eugene D.
;
Usunier, Jean-Claude
- In:
Management international review : mir ; journal of …
43
(
2003
)
4
,
pp. 383-406
Persistent link: https://www.econbiz.de/10001832830
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