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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
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Does culture matter for international market selection?
Budeva, Desislava; Mullen, Michael R. - In: International journal of export marketing 1 (2016) 2, pp. 193-214
Persistent link: https://www.econbiz.de/10011720077
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Revisiting cultures' consequences in international marketing studies
Soares, Ana Maria - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10011891459
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Managing cultural differences for competitive advantage
Hoecklin, Lisa A. - 1993
Persistent link: https://www.econbiz.de/10000856851
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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Cross culture - interkulturelles Handeln in der Wirtschaft
Bolten, Jürgen (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544300
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Interkulturelle Marktforschung im europäischen Transformationsprozeß
Simmet-Blomberg, Heike - 1998
Persistent link: https://www.econbiz.de/10000640775
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Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas - 1997 - Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
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Cultural considerations for international markets
Morgan, Konrad - In: Multimediale Technologien : Multimedia im E-Business …, (pp. 13-22). 2006
Persistent link: https://www.econbiz.de/10003358064