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Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management

Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006

Persistent link: https://www.econbiz.de/10014556240

An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective

Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179

Persistent link: https://www.econbiz.de/10013448942

Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

Meister, Sandra - 2012

Do brand communities really work for FMCG? Can brand-community members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brand-community site? In her study Sandra Meister derives a set of behavioral attributes...

Persistent link: https://www.econbiz.de/10014015820

Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia

Ling, Khoo Shen; Siti Haslina Md Harizan - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 15-33). 2023

Persistent link: https://www.econbiz.de/10013540553

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi, Douglas; Sepepe, Thuso - 2023

Persistent link: https://www.econbiz.de/10014285228

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : Eine empirische Wirkungsanalyse des Marketing Mix

Halaszovich, Tilo F. - 2011

Neue Produkte erfolgreich in den Markt einzuführen stellt heute mehr denn je eine zwingende Voraussetzung für den nachhaltigen Unternehmenserfolg dar. Dies gilt besonders für Hersteller schnelldrehender Konsumgüter, die neben einem zusehends mächtigeren Handel, mit kurzen...