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339
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336
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333
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331
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328
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323
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318
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318
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310
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61
Produktinnovationen als Ergebnis der Koordination von F & E und Marketing : Ursachen, Auswirkungen und Lösungsmöglichkeiten, dargestellt am Beispiel eines Unternehmens der mobilen...
Manns, Jürgen Rainer
-
1992
Persistent link: https://www.econbiz.de/10013389989
Saved in:
62
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
63
Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto
;
Wahyuni, Sari
;
Gayatri, Gita
;
Mussry, …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
Saved in:
64
Développer la vente des biens de grande consommation en République Populaire de Chine
Badoc, Michel
-
1986
Persistent link: https://www.econbiz.de/10000708778
Saved in:
65
Marketing für innovative Konzepte der nachhaltigen Produktnutzung
Faltz, Laura
- In:
Nachhaltiger nutzen : Möglichkeiten und Grenzen neuer …
,
(pp. 246-261)
.
2007
Persistent link: https://www.econbiz.de/10003632815
Saved in:
66
Mit oder gegen den Strom? : Marketingstrategien für FMCG in Krisenzeiten
Twardawa, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 60-63
Persistent link: https://www.econbiz.de/10003854866
Saved in:
67
Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : eine empirische Wirkungsanalyse des Marketing Mix
Halaszovich, Tilo F.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008697743
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68
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
69
New product development in emerging markets
Grigoriou, Nicholas
- In:
Handbook of business practices and growth in emerging …
,
(pp. 15-44)
.
2010
Persistent link: https://www.econbiz.de/10003946242
Saved in:
70
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
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