New product development in emerging markets
Year of publication: |
2010
|
---|---|
Authors: | Grigoriou, Nicholas |
Published in: |
Handbook of business practices and growth in emerging markets. - Hackensack, NJ [u.a.] : World Scientific, ISBN 981-279-177-9. - 2010, p. 15-44
|
Subject: | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Innovation | Konsumgüter | Consumer goods |
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