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Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred - 2006
Persistent link: https://www.econbiz.de/10003270789
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Marktforschung für den Preis
Wildner, Raimund - In: Pricing-Forschung in Deutschland, (pp. 115-133). 2005
Persistent link: https://www.econbiz.de/10003272507
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10th ed.
Persistent link: https://www.econbiz.de/10003082095
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Draenert, Patric - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001615515