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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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"Fair trade" marketing : theory and practice
Prager, Charles - In: APROMA review (1995), pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
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Multinational strategic planning for Third World markets
Dawson, Leslie M. - In: Journal of global marketing 1 (1988) 3, pp. 29-49
Persistent link: https://www.econbiz.de/10001086744
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Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
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Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
Mori, Neema - 2011
Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from developing economies. The paper further explores ways in which MSEs can adjust their marketing strategies to circumvent the challenges faced. Design/methodology/approach: It...
Persistent link: https://www.econbiz.de/10014200944
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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The challenges of Nigerian agricultural firms in implementing the marketing concept
Herstein, Ram; Jaffe, Eugene D. - In: Competitiveness review : an international business … 23 (2013) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010127445