The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … of competition (e.g. monopoly versus oligopoly). In this paper we model the firm's behavior under different competitive … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports …

This paper surveys competition problems in the search ads segment of the online advertising industry. We review the …

We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets.An increase in the …

raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the …, the larger is the fraction of their revenue coming from advertising. A media firm's scope for raising revenues from ads …

study investigates how competition may influence duopoly firms' incentive to voluntarily and truthfully reveal quality … increasingly softened competition, improving both firm profitability and social welfare …

In this paper we use the theory of social situations (TOSS) to examine the stability in advertising and (price …) competition games. In this context, we derive the interesting result that with endogenous and exogenous advertising the incumbent … need not maintain a hungry-look, i.e., under-investment in advertising expenditure, in order to deter entry …

Paid search has become the mainstream platform for online advertising, further intensifying competition between …-search advertising, the effects of competition (measured by the number of ads on the paid-search listings) on click volume and the cost … findings help paid-search advertisers assess the impact of competition on their entry decisions and advertising profitability …

explore several differential games to simulate the competition between two firms in Price, in Advertising, and Price and … Advertising simultaneously. The results reinforce important conclusions in the literature and complement it, joining two variables … Price and Advertising toward the achievement of predetermined objective market shares for finite time intervals. The …

We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to … its advertising campaign. The two rival firms care only about capturing a dominant share of the relevant market. Hence, if … strategies yields a clear and unique prediction about the outcome of the advertising game …