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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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Marktzugang: strategische Planung bringt mehr Umsatz
Kopka, Udo; Körber, Bastian; Michaelis, Nils - In: Akzente (2008) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10003686765
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai; Kanagasabapathi, … - In: International journal of electronic marketing and … 5 (2012) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
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Warum Produkte floppen : die 10 Todsünden des Marketings
Müller, Tina; Schroiff, Hans-Willi - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010196629
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Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
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Her mit den Superkunden!
Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 4, pp. 6-10
Persistent link: https://www.econbiz.de/10010256918