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Handelsorientierte Anreizsyste...
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Marketingmanagement
16,922
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2,077
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1,428
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1,272
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1,262
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1,190
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929
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829
SME
810
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805
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784
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783
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Kotler, Philip
121
Sliwka, Dirk
106
Bruhn, Manfred
105
Frey, Bruno S.
87
Homburg, Christian
80
Fehr, Ernst
78
Meffert, Heribert
76
Carraro, Carlo
60
Schmidt, Klaus M.
58
Pepels, Werner
57
Neckermann, Susanne
47
List, John A.
46
Keller, Kevin Lane
45
Buchner, Barbara
43
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
41
Bauer, Hans H.
38
Kumar, V.
38
Laffont, Jean-Jacques
38
Tomczak, Torsten
38
Albers, Sönke
37
Lacetera, Nicola
37
Villeval, Marie-Claire
37
Backhaus, Klaus
36
Esch, Franz-Rudolf
35
Falk, Armin
34
Kleinaltenkamp, Michael
34
Wiedmann, Klaus-Peter
34
Macis, Mario
33
Englmaier, Florian
32
Kitchen, Philip J.
31
Sutter, Matthias
31
Haan, Peter
29
Kremer, Michael
29
Kräkel, Matthias
29
Tirole, Jean
29
Vrontis, Demetris
29
Kerin, Roger A.
28
Piercy, Nigel
28
Berndt, Ralph
27
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National Bureau of Economic Research
253
Institute for the Study of Labor (IZA)
93
C.E.P.R. Discussion Papers
87
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
86
Springer Fachmedien Wiesbaden
73
American Marketing Association
58
HAL
37
CESifo
35
OECD
28
Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
22
EconWPA
20
Books on Demand GmbH <Norderstedt>
19
London School of Economics (LSE)
18
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
18
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
16
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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Tilburg University, Center for Economic Research
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University of Bonn, Germany
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Université Paris-Dauphine (Paris IX)
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World Bank
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eSocialSciences
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Center for Research in Economics, Management and the Arts (CREMA)
13
Centre for Economic Performance, LSE
13
Centre for Market and Public Organisation (CMPO), University of Bristol
13
IGI Global
13
Verlag Dr. Kovač
13
Econometric Society
12
W.E. Upjohn Institute for Employment Research
12
Fondazione ENI Enrico Mattei (FEEM)
11
Groupe d'Analyse et de Théorie Économique Lyon St-Étienne (GATE Lyon St-Étienne), Faculté de Sciences Économiques et de Gestion
11
Tinbergen Instituut
11
Verlag Franz Vahlen
11
Cowles Foundation for Research in Economics, Yale University
10
Institutet för Näringslivsforskning (IFN)
10
Australian Agricultural and Resource Economics Society - AARES
9
Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
9
Edward Elgar Publishing
9
Haufe-Lexware GmbH & Co. KG
9
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Journal of business research : JBR
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Discussion paper series / IZA
265
Industrial marketing management : the international journal for industrial and high-tech firms
258
NBER working paper series
253
IZA Discussion Papers
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Working paper / National Bureau of Economic Research, Inc.
232
SpringerLink / Bücher
227
NBER Working Paper
226
Journal of strategic marketing
193
Europäische Hochschulschriften / 5
162
Management science : journal of the Institute for Operations Research and the Management Sciences
149
IZA Discussion Paper
140
CESifo working papers
131
European journal of marketing : EJM
130
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
115
Journal of economic behavior & organization : JEBO
113
The journal of business & industrial marketing
109
Discussion paper / Centre for Economic Policy Research
107
Journal of marketing
105
Journal of marketing communications
105
Gabler Edition Wissenschaft
96
CESifo Working Paper Series
91
CEPR Discussion Papers
88
Journal of retailing and consumer services
85
Marketing intelligence & planning
83
Springer eBook Collection
82
Economics letters
76
CESifo Working Paper
75
Discussion paper
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of public economics
72
The journal of brand management : an international journal
70
Discussion paper / Tinbergen Institute
66
Journal of business economics : JBE
62
Working paper
60
Lehrbuch
59
MPRA Paper
56
Journal of advertising research
53
Business horizons
52
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ECONIS (ZBW)
28,539
RePEc
1,907
USB Cologne (EcoSocSci)
827
EconStor
681
USB Cologne (business full texts)
111
BASE
61
Other ZBW resources
10
OLC EcoSci
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21
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
22
Marketingstrategien für Marktfolger : ein Bezugsrahmen für Konsumgüterhersteller
Schildwach, Lars
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001484659
Saved in:
23
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
24
Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
Saved in:
25
Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms
Buil-Carrasco, Isabel
;
Fraj-Andrés, Elena
; …
- In:
Business strategy and the environment
17
(
2008
)
6
,
pp. 350-368
Persistent link: https://www.econbiz.de/10003770717
Saved in:
26
Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Bilińska, Katarzyna
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 15-27)
.
2008
Persistent link: https://www.econbiz.de/10003797525
Saved in:
27
Marktzugang: strategische Planung bringt mehr Umsatz
Kopka, Udo
;
Körber, Bastian
;
Michaelis, Nils
- In:
Akzente
(
2008
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10003686765
Saved in:
28
Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
-
2012
Persistent link: https://www.econbiz.de/10009559284
Saved in:
29
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
30
Consumers' attitudes toward products and associated marketing unethicality as predictors of buying and using preferences : the case of Russia
Kvasova, Olga
- In:
Journal of East-West business
18
(
2012
)
2
,
pp. 95-131
Persistent link: https://www.econbiz.de/10009632219
Saved in:
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