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Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994

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Gatignon, Hubert A.; Robertson, Thomas S. - 1989

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Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986

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Gatignon, Hubert A.

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Gatignon, Hubert A. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 231-247

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Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49

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Robertson, Thomas S. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 90-100

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Robertson, Thomas S. - In: Journal of business ethics : JOBE 88 (2009), pp. 539-540

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