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44
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16
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8
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7
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41
Making innovation last ; Vol. 2
Gatignon, Hubert A.
;
Gotteland, David
;
Haon, Christophe
-
2016
Persistent link: https://www.econbiz.de/10011387846
Saved in:
42
Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja
;
Rolland, Sylvie
;
Gatignon, Hubert A.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
Saved in:
43
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
44
A marketing perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
45
Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai
;
Yang, Haiyang
;
Gatignon, Hubert A.
-
2014
Persistent link: https://www.econbiz.de/10010482264
Saved in:
46
Making innovation last : sustainable strategies for long term growth
Gatignon, Hubert A.
;
Gotteland, David
;
Haon, Christophe
-
2016
Persistent link: https://www.econbiz.de/10011383407
Saved in:
47
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
48
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
Saved in:
49
Determinants of competitor response time to a new product introduction
Bowman, Douglas
;
Gatignon, Hubert A.
-
1993
Persistent link: https://www.econbiz.de/10000870079
Saved in:
50
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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