Narrow search
Showing 91 - 100 of 464,338
Cover Image
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148
Cover Image
Brand name and promotion in online shopping contexts
Park, Minjung; Lennon, Sharron J. - In: Journal of fashion marketing and management 13 (2009) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Cover Image
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Cover Image
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Cover Image
Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Cover Image
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Cover Image
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Cover Image
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Cover Image
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Cover Image
Three essays on food quality and transaction costs
Yue, Chengyan - 2006
Persistent link: https://www.econbiz.de/10009245334