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Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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Mixed MNL models for discrete response
McFadden, Daniel; Train, Kenneth - In: Journal of applied econometrics 15 (2000) 5, pp. 447-470
Persistent link: https://www.econbiz.de/10001533548
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Brand loyalty and the decline of American automobile firms
Mannering, Fred - In: Brookings papers on economic activity / Microeconomics (1991), pp. 67-114
Persistent link: https://www.econbiz.de/10001108471
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Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S. (contributor) - In: Management science : journal of the Institute for … 38 (1992) 10, pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
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Brand loyalty : now you see it, now you don't
Scriven, John - In: Marketing and research today : the journal of the … 22 (1994) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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Brand awareness : retrieval re-considered
Holden, Stephen J. - 1995
Persistent link: https://www.econbiz.de/10000919316
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Semiparametric estimation joint discrete/continuous choice models
Heyen, Keith Allan - 1992
Persistent link: https://www.econbiz.de/10000950814
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Consumers' extent of evaluation in brand choice
Murthi, B. P. S.; Srinivasan, Kannan - In: The journal of business : B 72 (1999) 2, pp. 229-256
Persistent link: https://www.econbiz.de/10001364035
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637