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Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
Hodgkinson, Gerard P.; Padmore, Jo; Tomes, Anne E. - 2007
Persistent link: https://www.econbiz.de/10003541502
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Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray; Yin, Yuanyuan; Qin, Sheng Feng - In: Design management : exploring fieldwork and applications, (pp. 168-195). 2007
Persistent link: https://www.econbiz.de/10003545360
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How to make good dough : revitalizing your product portfolio by understanding consumer needs
Wit, Pia de; Twomey, Sinéad - In: Market research best practice : 30 visions for the …, (pp. 527-538). 2007
Persistent link: https://www.econbiz.de/10003551938
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Teleconferencing
Fisher, Tim; Feeney, Mary - 1985
Persistent link: https://www.econbiz.de/10003536669
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156
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The ESRC survey resources network : opportunities for the advancement of survey methods
Lynn, Peter; Erens, Bob - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10003983459
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Research with children and schools : a researcher's recipe for successful access
Jezkova Isaksen, Katja; Roper, Stuart - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10003983465
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Agenda development for marketing research : the user's voice
Roberts, Deborah; Adams, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 339-362
Persistent link: https://www.econbiz.de/10003983483
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A radical past? : the politics of market research in Britain, 1900-1950
Schwarzkopf, Stefan - In: The voice of the citizen consumer : a history of market …, (pp. 29-50). 2011
Persistent link: https://www.econbiz.de/10008991247
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The impact of manager and top management identification on the relationship between perceived organizational justice and change-oriented behavior
Fuchs, Sebastian - In: Leadership & organization development journal 32 (2011) 6, pp. 555-583
Persistent link: https://www.econbiz.de/10009355709