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Consumer warfare : implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Rezensionen und Kundenempfehlungen als Marketinginstrumente neu gegründeter Buchverlage
Tettinger, Christoph - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400465
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Essays on modeling product returns and durable goods secondary markets
Shulman, Jeffrey D. - 2006
Persistent link: https://www.econbiz.de/10003946503
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Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas - 2005
Persistent link: https://www.econbiz.de/10003905681
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Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung
Murzin, Marion - 1990
Persistent link: https://www.econbiz.de/10008730647
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680