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Comparing quality signals as tools of consumer protection : are warranties always better than advertisements to promote higher product quality?

Noll, Jürgen - In: International review of law and economics 24 (2004) 2, pp. 227-239

Persistent link: https://www.econbiz.de/10002372705

Price and advertising signals of product quality

Milgrom, Paul; Roberts, John - In: Readings in industrial organization, (pp. 417-438). 2000

Persistent link: https://www.econbiz.de/10003048641

A model of vertical differentiation, brand loyality, and persuasive advertising

Tremblay, Victor J.; Martins-Filho, Carlos - 2001

Persistent link: https://www.econbiz.de/10001636638

Customer directed advertising and product quality

Esteban, Lola; Hernández-García, José M.; … - 2001

Persistent link: https://www.econbiz.de/10001616964

Price competition and advertising signals : signaling by competing senders

Hertzendorf, Mark N.; Overgaard, Per Baltzer - In: Journal of economics & management strategy : JEMS 10 (2001) 4, pp. 621-662

Persistent link: https://www.econbiz.de/10001631888

Contest for attention in a quality-ladder model of endogenous growth

Grossmann, Volker - 2003

This paper develops a quality-ladder model of endogenous growth to study the interplay between in-house R&D and marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it unambiguously fosters innovation activity of firms, and...