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Neue Informations- und Kommunikationstechnologien im Marketing des Lebensmitteleinzelhandels
Simmet-Blomberg, Heike - 1990
Persistent link: https://www.econbiz.de/10000087953
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Gemeinschaftsmarketing für Lebensmittel
Balling, Richard - 1997
Persistent link: https://www.econbiz.de/10000953430
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Marketing fun foods : a profile and analysis of supermarket food messages targeted at children
Elliott, Charlene - In: Canadian public policy : a journal for the discussion … 34 (2008) 2, pp. 259-273
Persistent link: https://www.econbiz.de/10003743321
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Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
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Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.; Immink, Victor M. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
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Towards a hierarchical theory of shopping motivation
Wagner, Tillmann; Rudolph, Thomas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
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Hieber's Frische Center : Kundennähe als Erfolgsfaktor
Baumann, Dominic - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 48-62). 2010
Persistent link: https://www.econbiz.de/10009011573
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Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S. - In: The international review of retail, distribution and … 22 (2012) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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Marketing strategies during economic crisis : a study of small food and garment retailers in Romania
Gurău, Că̌lin; Lăcrămioara, Radomir - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 117-128). 2011
Persistent link: https://www.econbiz.de/10009501249
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Branchenspezifisches Marketing
Drees, Norbert (contributor) - 2011
Persistent link: https://www.econbiz.de/10009523602