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Bundling and joint marketing by rival firms

Jeitschko, Thomas D.; Jung, Yeonjei; Kim, Jaesoo - 2014

We study joint marketing arrangements by competing firms who engage in price discrimination between consumers who patronize only one firm (single purchasing) and those who purchase from both competitors (bundle purchasers). Two types of joint marketing are considered. Firms either commit to a...

Persistent link: https://www.econbiz.de/10010350971

Pure components versus pure bundling in a marketing channel

Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437

Persistent link: https://www.econbiz.de/10010226427

Exclusionary discounts

Ordover, Janusz Aleksander; Shaffer, Greg Eric - In: International journal of industrial organization 31 (2013) 5, pp. 569-586

Persistent link: https://www.econbiz.de/10010248452

On the optimality of pure bundling for a monopolist

Menicucci, Domenico; Hurkens, Sjaak; Jeon, Doh-Shin - 2014

Persistent link: https://www.econbiz.de/10010375395

Competitive non-linear pricing and bundling

Armstrong, Mark; Vickers, John - In: The review of economic studies 77 (2010) 1, pp. 30-60

Persistent link: https://www.econbiz.de/10003950396

A more general theory of commodity bundling

Armstrong, Mark - In: Journal of economic theory 148 (2013) 2, pp. 448-472

Persistent link: https://www.econbiz.de/10009726491

Consumer processing of bundled prices : when do discounts matter?

Harris, Judy; Blair, Edward A. - In: The journal of product & brand management 21 (2012) 3, pp. 205-214

Persistent link: https://www.econbiz.de/10009570739

Bundling in a supply chain : insights and implications

Surti, Chirag; Hassini, Elkafi - In: European journal of industrial engineering : EJIE 6 (2012) 5, pp. 542-571

Persistent link: https://www.econbiz.de/10009675231

Bundle-size pricing as an approximation to mixed bundling

Chu, Chenghuan Sean; Leslie, Phillip; Sorensen, Alan T. - In: The American economic review 101 (2011) 1, pp. 263-303

Persistent link: https://www.econbiz.de/10009235928

Analysis on switching cost versus bundling price under consumer adoption for choosing smart TV over pay TV

Hong, Ahreum (contributor); Yu, Eun (contributor); … - International Telecommunications Society - 2014

The emergence of smart TV device encourages the reconsideration of the customer’s subscription on the pay TV so that the phenomenon of cord-cutting evokes the other dimension of MVPD (Multi-Channel Video Programming Distribution) industry itself. Two major paths to adopt the new platform in...

Persistent link: https://www.econbiz.de/10010470119