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Investigating antecedents and stage-specific effects of customer integration intensity on new product success

Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36

Persistent link: https://www.econbiz.de/10011861624

Strategic orientation and new product development performance : the role of networking capability and networking ability

Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201

Persistent link: https://www.econbiz.de/10011738534

Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning

Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30

Persistent link: https://www.econbiz.de/10012593369

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115