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Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities

Arunachalam, S.; Ramaswami, Sridhar N.; Herrmann, Pol; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 744-766

Persistent link: https://www.econbiz.de/10011911304

Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Strader, Troy J.; Houle, Philip A.; Ramaswami, Sridhar N. - In: International Journal of E-Business Research (IJEBR) 1 (2005) 4, pp. 51-57

This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey...

Persistent link: https://www.econbiz.de/10010544998

Determinants of On-Line Channel Use for Purchasing Financial Products

Ramaswami, Sridhar N.; Strader, Troy J.; Brett, Karen - In: International journal of electronic commerce : IJEC 5 (2000) 2, pp. 95-118

Persistent link: https://www.econbiz.de/10006042563

Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

Ramaswami, Sridhar N.; Singh, Jagdip - In: Journal of marketing 67 (2003) 4, pp. 46-66

Persistent link: https://www.econbiz.de/10005931540

Marketing Controls and Dysfunctional Employee Behaviors: A Test of Traditional and Contingency Theory Postulates

Ramaswami, Sridhar N. - In: Journal of marketing 60 (1996) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10005988378

A Model to Explain Shareholder Returns

Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168

Persistent link: https://www.econbiz.de/10006727743

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

Ramaswami, Sridhar N.; Srivastava, Rajendra K.; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116

Persistent link: https://www.econbiz.de/10008238823

Market-based assets and capabilies, business processes, and financial performance : Report No. 04-102

Ramaswami, Sridhar N.; Bhargava, Mukesh; Srivastava, … - In: MSI reports : working paper series (2004) 1, pp. 47-75

Persistent link: https://www.econbiz.de/10009893410

Analyzing the Impact of Promotions on Manufacturer and Retailer Performance: A Framework for Cooperative Promotional Strategy

Ramaswami, Sridhar N.; Srinivasan, Srini S. - In: Journal of marketing channels : ... distribution … 6 (1998) 3-4, pp. 131

Persistent link: https://www.econbiz.de/10007190738

Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D

Arunachalam S; Ramaswami, Sridhar N.; Patel, Pankaj; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 927-946

Persistent link: https://www.econbiz.de/10013399678