Similar Search Results - EconBiz

Cases for analysis in marketing

Talarzyk, W. W.; Talarzyk, W. Wayne - 1977

Persistent link: https://www.econbiz.de/10000680448

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Kundenzufriedenheit messen und steigern

Töpfer, Armin (ed.); Bauer, Ewald (contributor) - 1999 - 2., erw. und überarb. Aufl.

Persistent link: https://www.econbiz.de/10000682567

Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells

Glogger, Anton - 1999

Persistent link: https://www.econbiz.de/10000682733

Direct marketing management

Roberts, Mary Lou; Berger, Paul D. - 1999 - 2. ed

Persistent link: https://www.econbiz.de/10000682829

Problems in marketing

McNair, Malcolm P.; Hansen, Harry L. - 1949

Persistent link: https://www.econbiz.de/10000682969

Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele

Hermanns, Arnold (ed.) - 1999

Persistent link: https://www.econbiz.de/10000683041

Marketing : Einführung in die marktorientierte Unternehmensführung

Koch, Jörg - 1999 - 1. Aufl.

Persistent link: https://www.econbiz.de/10000683433

Marketing : an environmental approach

Kerr, John R.; Littlefield, James E. - 1974

Persistent link: https://www.econbiz.de/10000683645

Strategische Allianzen im Luftverkehr : nachfragerorientierte Problemfelder ihrer Gestaltung

Netzer, Frithjof - 1999

Persistent link: https://www.econbiz.de/10000683665

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