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Kundenintegration 2.0
Fandel, Günter (ed.); Fließ, Sabine (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009303148
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Measuring the degree of corporate social media use
Aichner, Thomas; Jacob, Frank - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 257-275
Persistent link: https://www.econbiz.de/10011300234
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Transaktionsbezogenes Marketing für Gründungsunternehmen
Jacob, Frank; Oguachuba, Jane S. - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 449-469). 2015
Persistent link: https://www.econbiz.de/10010531042
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Differentiating market offerings using complexity and co-creation : implications for customer decision-making uncertainty
Plötner, Olaf; Lakotta, Jan; Jacob, Frank - In: European business review : EBR ; the official journal … 25 (2013) 1, pp. 65-85
Persistent link: https://www.econbiz.de/10009757371
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The ambiguous role of cultural moderators in intercultural business negotiations
Wilken, Robert; Jacob, Frank; Prime, Nathalie - In: International business review : the official journal of … 22 (2013) 4, pp. 736-753
Persistent link: https://www.econbiz.de/10009758053
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Value in Context : eine ressourcen--dynamische Perspektive
Jacob, Frank; Bruns, Katherina; Sievert, Jens - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 27-50). 2013
Persistent link: https://www.econbiz.de/10009759356
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Die Kundenmitwirkung als Instrument des Commodity Marketings
Jacob, Frank; Sievert, Jens - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 213-232). 2014
Persistent link: https://www.econbiz.de/10010356204
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How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
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Nature and role of customer satisfaction in the solution business
Jacob, Frank; Kleipaß, Ulrich; Pohl, Alexander - In: European management journal 32 (2014) 3, pp. 487-498
Persistent link: https://www.econbiz.de/10010382593
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230