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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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An empirical study on brand strategy decisions in Chinese companies based on environmental uncertainties and entrepreneurial orientation
Wang, Tao; Guo, Rui - In: Frontiers of business research in China : selected … 1 (2007) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10003759672
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Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms
Buil-Carrasco, Isabel; Fraj-Andrés, Elena; … - In: Business strategy and the environment 17 (2008) 6, pp. 350-368
Persistent link: https://www.econbiz.de/10003770717
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Recht, Markt und Moral als Treiber einer nachhaltigen Unternehmensführung
Freimann, Jürgen - In: Neue Konzepte der Ökonomik : Unternehmen zwischen …, (pp. 417-438). 2009
Persistent link: https://www.econbiz.de/10003839456
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Sustainable incentives in marketing and strategic greening : the cases of Lithuania and Romania
Grundey, Dainora; Zaharia, Rodica Milena - In: Technological and economic development of economy 14 (2008) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10003794045
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Customer Value dezentraler Energieversorgung Relevante Leistungsattribute von BHKW und deren Implikationen fürs Marketing
Karrer, Benjamin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003467600
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Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin - In: Betriebliches Umweltmanagement : nachhaltiges …, (pp. 207-216). 2009
Persistent link: https://www.econbiz.de/10003908365
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Consequences of corporate environmental marketing strategies in New Zealand organisations
LeCren, Nicolette; Ozanne, Lucie K. - In: Marketing intelligence & planning 29 (2011) 2, pp. 156-177
Persistent link: https://www.econbiz.de/10009156911
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Green marketing management
Dahlstrom, Robert - 2011 - Internat. ed.
Persistent link: https://www.econbiz.de/10009553988
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How to go green : unraveling green preferences of consumers
Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific journal of business administration 7 (2015) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011302953