geprägten Perspektive. Die Autoren untersuchen, wie sich der Wert einer Marke messen lässt, welche Variablen beachtet werden und …

"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium … studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated … throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice …