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Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
Ahluwalia, Rohini; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10006646324
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The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Ahluwalia, Rohini; Unnava, H.Rao; Burnkrant, Robert E. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10006656375
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Effects of Presentation Order and Communication Modality on Recall and Attitude
Rao Unnava, H.; Burnkrant, Robert E.; Erevelles, Sunil - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 481-490
Persistent link: https://www.econbiz.de/10006684192
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Influence of other people on consumer attributions toward brand and person
Burnkrant, Robert E. - In: Journal of business research : JBR 10 (1982) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10001973568
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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin; Deng, Xiaoyan; Unnava, Hanumantha Rao; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng; Unnava, Hanumantha Rao - In: Journal of marketing theory and practice 24 (2016) 4, pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
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How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini - In: Journal of marketing research : JMR 45 (2008) 3, pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186