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Digital marketing strategies and models for competitive business

Mota Pinto, Filipe (ed.); Guarda, Teresa (ed.) - 2020

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by …

Persistent link: https://www.econbiz.de/10012114259

Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

Persistent link: https://www.econbiz.de/10012134254

eMarket : Wochenmagazin für Online-Marketing und E-Commerce

München : Europa-Fachpresse-Verl. - 2000,20.Wo. - 2002,6.Wo.; 2002,Apr.-Okt.

Persistent link: https://www.econbiz.de/10001514142

eMarket : Wochenmagazin für Online-Marketing und E-Commerce

München : Europa-Fachpresse-Verl. - 2000,20.Wo. - 2002,6.Wo.; 2002,Apr.-Okt.

Persistent link: https://www.econbiz.de/10004752545

A web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory

Dy, Angela Martinez; Marlow, Susan; Martin, Lee - In: Human relations 70 (2017) 3, pp. 286-311

Persistent link: https://www.econbiz.de/10011636934

E-marketing

Strauss, Judy; Frost, Raymond - 2009 - 5. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003747670

Internet marketing : strategy, implementation and practice

Chaffey, Dave (contributor) - 2006 - 3rd ed.

Persistent link: https://www.econbiz.de/10003290590

Internet marketing : strategy, implementation and practice

Chaffey, Dave (contributor) - 2000

Persistent link: https://www.econbiz.de/10001448998

Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90

identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more … following: 1) to establish whether mar-keting strategies in companies in BiH include the application of the internet in their …

Persistent link: https://www.econbiz.de/10012182245

E-knowledge of Indian rural consumers : a field survey result based on durable goods

Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021

Persistent link: https://www.econbiz.de/10012814179