This article examines how consumers' purchase-quantity goals influence their choice of an assortment. It documents that consumers are more likely to choose an assortment when its size matches the desired purchase quantity - a strategy referred to as the quantity-matching heuristic. The reliance...

On a homogeneous oligopoly market informed sellers are fully aware of market demand whereas uninformed sellers only know the distribution. We first derive the market results when sellers are risk averse, similarly to Ponssard (1979) who assumed risk neutrality throughout. With the help of these...