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Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank; Schneidewind, Uwe; Villiger, Alex; … - 1997
Persistent link: https://www.econbiz.de/10000972190
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Network effects, compatibility and the environment : the case of hydrogen powered cars
Conrad, Klaus - 2004
Persistent link: https://www.econbiz.de/10013360020
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The marketing of greens
Park, J. W.; Smith, M. E. - 1942
Persistent link: https://www.econbiz.de/10002610912
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Der Einfluß von Informationsasymmetrien auf die Nachfrage umweltorientierter Kundensegmente
Letmathe, Peter - In: Betriebliches Umweltmanagement (1998) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10001251734
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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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How to go green : unraveling green preferences of consumers
Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific journal of business administration 7 (2015) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Towards sustainable market strategies : a case study on eco textiles and green power
Lorek, Sylvia; Lucas, Rainer - 2003
This study focuses on the economic, market-related context of consumption patterns and incorporates the regulatory settings and values. The aim is to systemise the influences on sustainable consumption patterns. Special attention is drawn to the question how existing niche markets could be...
Persistent link: https://www.econbiz.de/10010493397
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An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing intelligence & planning 33 (2015) 5, pp. 804-825
Persistent link: https://www.econbiz.de/10011447634