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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Perception of consumers on green products in Nepalese market
Dangol, Shrijan - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10013449021
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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique - In: Journal of marketing communications 28 (2022) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
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Green marketing mix and repurchase intention : the role of green knowledge
Mahmoud, Mahmoud Abdulai; Seidu, Alimatu Sadia; … - In: African journal of economic and management studies 15 (2024) 3, pp. 501-518
Persistent link: https://www.econbiz.de/10015064590
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Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10015055518