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71
Confucian/chopsticks marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
72
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
73
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
74
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
75
Marketing
theory
and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
76
Green marketing : the paradigm shift in the conception of traditional marketing
Chatterjee, Somnath
;
Dutta, P. K.
- In:
Managing corporate responsibility and risk for …
,
(pp. 409-414)
.
2010
Persistent link: https://www.econbiz.de/10009248461
Saved in:
77
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2013
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
Saved in:
78
Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
Saved in:
79
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
80
Marketing-Management
: Märkte, Marktinformationen und Marktbearbeitung
Sander, Matthias
-
2004
Persistent link: https://www.econbiz.de/10001761212
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