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The branding challenges of Asian manufacturing firms
Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish N. - In: Business horizons 53 (2010) 5, pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Pricing management and practice
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238852
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Price fairness
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238855
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858